http://packagingboyhood.com/
As parents, it is our job to protect our children. Many people are uneasy about the media that our children are exposed to and the message that music, tv, magazine, books and toys send. Who designs these products? What in the purpose of the stereotypes that they perpetuate? In this pair of books, the authors strive to answer those questions and are disturbed by the answers.
Products of all kinds are designed for and marketed to our children with the expressed purpose of shaping and developing life-long consumers. By categorizing kids and then convincing them that products are needed to continue to remain in that category children are taught from a young age that their value lies in their purchasing power. Every consumer product that we buy for our kids was designed with product loyalty in mind. Even things like snacks and art supplies are designed to target a "type" of child. The nefarious ulterior motives are so overwhelming that it is tempting to swear off all purchasing and weave your own cloth.
Fortunately, the authors realize that this is not realistic and they provide resources to counter corporate influence. In addition to describing the worst offenders they provide talking points to guide conversations. If your son loves GI Joe, it isn't realistic to forbid it. Instead, a thoughtful discussion about the macho stereotypes (or several) along with creative multi-dementional play can show your children how to break out of the marketed box. Sure, Joe fights the bad guys, but he also needs to go grocery shopping and likes to paint!
My favorite resource in these books are the lists of "safe" media. Children love books, music and movies and so do I, so swearing off all of them is unrealistic. If you can balance Cinderella with The Paper Bag Princess your children can make informed decisions about the fairy tale life. Media are listed by topic and age group, making these books a life-long resource and go-to library list.
So, now for your input, leave a comment telling me your favorite stereo-type shattering media resources (book, music, movie, etc.). Tell me the title, why you like it and what age group it is appropriate for. Check our the suggestions and Happy Reading!
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